For Nel’s brand identity, the goal was to create a visual language that reflects their expertise in transforming outdoor spaces for high-profile corporate clients like Microsoft, Apple, and IBM. The color palette—sage green, beige, black, and white—balances nature’s calm with modern sophistication. The soft green evokes sustainability, while neutral tones bring timeless elegance, and the black and white contrast adds clarity and professionalism.

The typography is clean and contemporary, ensuring a modern yet approachable feel. The design system emphasizes simplicity and precision, reflecting Nel’s commitment to creativity, high-quality craftsmanship, and environmental responsibility. As a women-owned business, the identity subtly highlights diversity and empowerment, reinforcing Nel’s values of inclusion and excellence.

The result is a brand that feels both grounded in nature and forward-thinking, perfectly positioned to serve top-tier corporate clients with a focus on sustainability and innovation.