STRATEGIC DESIGN AGENCY

BY MOHAMMED ALI

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Experience

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Identity

unshackle

unshackle

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9

)

/ About the project

Unshackle" is an editorial photobook that explores the moments when women feel most powerful. Through collaboration with female artists, this project brings together photography, art direction, and creative storytelling to capture the essence of strength and empowerment.

 

With a contemporary, bold, and simplistic design language, this project showcases visually captivating imagery. The use of black and white editing adds impact, highlighting strength and rawness.

 

Inspired by the models' personal style, the outfits, poses, and makeup choices amplify their sense of power. Each image conveys a unique narrative, capturing the unyielding spirit of the women involved. In addition to the visuals, this visual project incorporates personal interviews with the models and creative team, shedding light on the moments that empower them. This multi-dimensional approach complements the evocative imagery and offers deeper insights into the project's theme.

 

Unshackle" stands as a celebration of women's strength, individuality, and determination. Through seamless integration of photography, design, and storytelling, this editorial photobook presents a compelling visual narrative that resonates with audiences.

/ Credits

Client:

Istituto Marangoni

Creative Designer:

Mohammed Ali

Art Director:

Manisha Bhide

/ Year

2022

OTHER

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